Search and SEO can sound intimidating, but at its core, it’s about one simple goal: helping the right people find the right page on your site when they need it. Our Search & SEO Basics service is built for brands and organizations that don’t need a huge SEO campaign, but know their website could be doing a better job of showing up in search and guiding visitors to important information. We focus on the essentials—clear page titles, clean descriptions, meaningful headings, and smart internal links—so search engines (and real humans) can quickly understand what each page is about.
A typical Search & SEO Basics engagement starts at $650 and focuses on your most important pages—usually your home page, key service or program pages, and any high‑value content that should be easier to find. We review how those pages currently appear in search results, then update things like page titles and meta descriptions, heading structure, on‑page wording, and internal links to related pages. We also flag and fix simple technical issues where we can (like duplicate or missing titles) and give you clear guidance for keeping new pages aligned with the same structure going forward.
Search & SEO Basics can be booked on its own, added to a new website project, or bundled into our Online Presence Pack if you want SEO improvements alongside an audit and Google Business Profile cleanup. However you choose to use it, the goal is the same: move from “we’re buried in search results” or “people can’t seem to find our services” to a site that’s easier to discover and navigate—without drowning you in SEO jargon or locking you into a massive campaign you don’t really need.
