Complete Brand Kit

What’s included

1. Logo suite

• Primary logo
• Secondary/alternate lockup
• Simplified mark/icon

File formats:

• Vector: AI or EPS
• Print: PDF
• Screen: PNG (transparent) and JPG

Color versions:

• Full‑color
• One‑color
• Reversed (for dark backgrounds)

2. Color system

• 1 primary color and 1–2 supporting colors
• 1–2 neutrals

Specs in HEX, RGB, and CMYK, with basic notes on primary vs accent use.

3. Typography choices

• Primary heading typeface
• Secondary body typeface

Each with:

• Font names and sources (system or licensed/free where possible)
• Simple hierarchy suggestions (H1, H2, body) and example sizing.

4. Mini brand guide (PDF)

A concise PDF (about 2–5 pages) covering:

• Logo usage basics (clear space, minimum size, don’ts)
• Color palette and how to combine it
• Type hierarchy and simple layout examples
• A few visual examples of everything working together

5. Practical applications

One or two practical pieces so you can use the brand right away, for example:

• Social avatar and one cover/header graphic, and/or
• A simple one‑page flyer layout or basic slide deck cover/title slide

Delivered as:

• Ready‑to‑use exports (PNG/JPG/PDF)
• An editable file or template (e.g., Canva link or agreed format) for at least one key asset

(The exact applications are chosen based on what you say you need most right after purchase.)

1. Purchase the Complete Brand Kit

• You buy the product in the Osaze Shop at full price.
• This confirms your commitment to have Osaze develop your brand kit.

2. Receive your confirmation and intake link

• You get a confirmation email from Osaze with:
• a link to the  Brand Kit intake form, and
• a short outline of the process and timeline, including the non‑refundable portion of your payment.

3. Complete the Brand Kit intake

• You fill out the form with:
• what your organization does and who you serve,
• any existing visuals (old logo, colors, examples you like),
• where you show up most (web, social, print, events),
• what you want people to feel when they see your brand.

This is what we use to design your direction; the more honest and specific you are, the better the result.

4. Osaze starts concept work

• After we receive your intake, we begin design exploration:
• mood and direction,
• initial logo and palette concepts.

At this point, a clearly stated portion of your payment becomes  non‑refundable, because design work has begun. You will see that percentage and trigger point in the confirmation/process email sent after purchase.

5. Review and refine

• We send you initial concepts for review.
• You provide feedback.
• We refine within the agreed number of revision rounds until we reach a final direction for:
• logo suite,
• colors,
• type.

6. Finalize and deliver

• Once approved, we:
• produce your full logo suite in all needed formats,
• finalize your color specs and type recommendations,
• build your mini brand guide PDF,
• create the agreed practical applications (social graphics, flyer/slide layout).
• You receive:
• a structured file package (clearly labeled folders for logos, colors, type notes, applications),
• the brand guide PDF,
• any template links/files.

Who this is best for

• New brands, programs, or initiatives that want to launch clearly
• Existing orgs whose visuals are scattered, inconsistent, or living only in Canva defaults
• People who are ready to pay now and let Osaze lead the brand system work

What is not included

• Deep naming or tagline work
• Large, multi‑chapter brand manuals
• Full Brand Development (positioning, messaging frameworks, campaigns)—that’s a separate, higher‑touch service
• Ongoing design support beyond the initial kit (that can be added later as separate work)

Refund/non‑refundable portion

• Because this is a creative service sold through the Shop, part of your payment covers Osaze’s time and cannot be returned once we start design work.
• The exact non‑refundable percentage and when it takes effect (for example, upon delivery of first concepts or after a set number of days from intake received) will be stated clearly in your confirmation email and process outline.

The Complete Brand Kit is meant to be the moment you stop hacking brand decisions in every Canva project and start working from a coherent, intentional system built for the way you actually show up.